External marketing environment factors Essay

Marketing assignment on External marketing environment factors Q1. refer & Discuss which external marketing environment factors more impact on intersection. Ans1. crossbreeding Motor Company refers to an American multinational enterprise which deals in the manufacturing of the automobiles. track has been known for manufacturing cars on a large scale. interbreeding refers to the second largest manufacturer in case of the automobile sector. Based upon the annual sales figure, Ford has been termed at the fifth largest amongst all across the globe.In society to study the external environment of the same, the five major fact ors such as Political, Economic, Social, Technology & intelligent aspects should be kept in mind. unrivaled of the external marketing environment factors which would impact more on Ford would be the Technological Factors. In ready to attain competitive advantage as compared to the other automobile manufacturers, theatrical role of the upgraded technology wou ld play one of the most crucial roles. These days technology is creation changing in a blink of an eye. Therefore, Ford must do proper research in baseball club to see what all changes have been do in the same.In case of the automobile industry, innovation would besides play a major role. Innovating the existing automobiles would give the old cars an entire new look. engross of internet would also athletic supporter the organization in order to communicate with the internal as well as the external customers. Internet would also financial aid in order to protect the privacy of the organization. Q2. Product Strategy A) Evaluate intersections Strategy which can adopt to Ford industry. In order to sustain amongst the competition, Ford industry should keep in mind the fol starting product strategies.This would help in order to redesign or re consider the entire product line of Ford. ? In order to reduce the level of pollution, Ford should try to make eco friendly cars which would help in order to emit less heart of smoke. ? The car so developed should be made out of approximately 85% of recyclables. Eco friendly bio based seats should be incorporated in the same. ? Ford should make commitment with its customers that in order to have a broader sustainability all across the globe they shall follow the principle reduce, recycle & reuse.? implement of renewable along with recyclable material should be used. This would help the organization to go green & help save the excogitateet from the pollutants. ? Use of flexible burn vehicles, Hybrid technology & Electric Vehicles should be used. This would help in order to reduce the level of emissions in the atmosphere. B) Analyze what kind of impact of Ford on the performances. By adopting the various product strategies mentioned above, Ford would have the following performances over the same. ? With the use of various recyclable materials, the level of emissions would decline.? People would prefer Ford as compared to any other automobile manufacturer. ? Use of flexible fuel vehicles, Hybrid technology & Electric Vehicles should be used. This would help in order to reduce the level of emissions in the atmosphere. ? Productivity as well as the efficiency or performance of the cars would also be increased. Q3. Strategy Marketing Planning A) Do you judge large companies need strategy marketing externalisening? Yes. Why? Yes, large companies require strategic marketing planning.A strategic market plan refers to a type of plan which would help any organization or a sector regarding the various types of objectives to be taken into consideration in the years to come. One of the major reasons as to why large companies need a strategic marketing plan is that it has been regarded as a well structured guide declare which consist of all the relevant points of a marketing plan. The strategic marketing plan would take into consideration a detailed budget, source of media to be used, effectiveness target audience, and channel of distribution to be chosen.The strategic marketing plan would help the organization in order to have an in depth association regarding the automobile industry. This would help Ford in order to have detailed information regarding the marketing strategies to be used & measure its performance as well. This would also help in order to examine or re-examine the objectives to be used at Ford. A well structured strategic marketing plan would help Ford in order to create a difference amongst successful strategies as compared to the failed ones.The strategic marketing plan would also help in order to define the marketing objectives, plans, procedures, goals, vision, target audience in the most cost effective & efficient manner. Hence, it must be noted that Ford should use a well structured & a formal strategic marketing plan which would help the organization in order to have well specify objectives, goals, vision, mission, etc regarding the same. This would help in order to assess the current status of the organization with respect to product, promotional, pricing & distribution strategies.B) Analyze strategy marketing plan on Ford and discuss why Fords strategy marketing plan is not working and give solutions for it. By analyzing the current marketing plan on Ford, it can be concluded that the current market share of the same has been declined. It could be stated that the current domestic market share of Ford has been declined by an approximate figure of 5% since 2001. The stock for Ford has also closed at a price of $8. 01in Jan. In order to stabilize its market position, Ford should launch various models of car catering to the small segments.This would help in order grasp demand from the other segments as well. This would also help in order to scant the demand in the years to come. The organization should try to adopt various pricing strategies such as bei8ng cost effective, low cost model which should be priced approximately in the range of $9,000 $13,000. This would help in order to target the young potential buyers as well. In order to get into them, revitalization of the product line with a new marketing strategy along with the product design should be done. This would help in order to boost up the level of sales & stabilize its position in the market.